How Outsourcing Your Marketing Saves You Time AND Money

Saves time and money? Every business owner’s favourite combo.

Running a business is no small feat, and marketing often ends up at the bottom of a to-do list.

If you know your marketing needs more than just a few rushed social posts, but you're not quite ready to hire an in-house marketer, outsourcing to a freelance marketing specialist might be your golden ticket.

There are plenty of us out there with years (and even decades) of experience of specialised knowledge, ready to share it with you or make your marketing magic happen for you.

Here's why working with a freelance marketer could be the best decision you make this year — and how to go about it.

1. You Get Expertise Without the Overhead

Hiring a full-time marketing manager can cost anywhere between $70K–$120K+ annually. A freelance marketer gives you access to strategic expertise on demand — without locking you into an expensive salary.

Need help with a launch? Want to build a proper strategy? Need someone to fix up your digital presence? A freelancer can step in when you need them most and step out when the job’s done.

2. Time Back in Your Week

You didn’t start your business to spend hours designing Canva posts or trying to navigate and decode SEO and Google Analytics. Outsourcing your marketing means you can stay in your zone of genius — running your business — while someone else takes care of building your audience, generating leads, and making your brand look sharp.

3. Strategy, Not Just Socials

A good freelance marketer doesn’t just ‘do the posts’. They’ll look at your big-picture strategy: your goals, audience, offers, and channels — and figure out what’s actually going to move the needle.

Done well, outsourced marketing support will deliver way more than pretty graphics — think engagement, growth, clarity, and results.

4. Flexibility to Scale Up or Down

Your business goes through seasons — and so should your marketing. A freelance marketing setup lets you ramp things up when you're launching a new service, and slow down when it's time to consolidate.

You can engage a freelancer for a one-off project (hello, website refresh), a monthly retainer (cue regular content + strategy), or an audit and action plan to hand back to your team.

5. You’re Not Just Hiring a Doer — You’re Hiring a Brain

Marketing freelancers don’t just execute tasks — the good ones think critically, spot opportunities, and come with experience across industries, tools, and trends. They bring a fresh set of eyes and honest insights on what’s working (and what isn’t).

They’re not in the weeds of your business day-to-day, and that distance is a massive advantage when it comes to sharpening your message and cutting through the noise.

How to Find (and Work With) the Right Freelancer

So, you’re thinking this could be a game changer for you (and your business). Now what?

Here’s how to go about engaging a freelance marketer who’s worth your time and dollars:

1. Know What You Need Help With

Do you want someone to manage your Instagram? Write your emails? Build a strategy? Start by listing your pain points and your priorities — a good freelancer can help shape a plan from there.

2. Get Clear on the Working Relationship

Will it be a project or ongoing? Are you looking for training, advice, or full implementation? A good freelancer will offer options to suit your needs and budget — whether it's an audit, a monthly retainer, or ad-hoc support.

3. Communication Is Key

Treat it like any other partnership: have regular check-ins, be clear with expectations, expect regular reporting and give honest feedback. A strong working rhythm makes the magic happen.

Want to Outsource but Not Sure Where to Start?

At Shout Aloud, we specialise in helping businesses turn up the volume on their marketing — whether that’s a one-off strategy session, a marketing audit, or done-for-you content that actually connects.

If your business is growing but your marketing hasn’t kept up, check out our services and then get in touch for a free, no obligation chat to share your pain points and work out whether we can help you. It might just be the smartest (and most cost effective) move you make this year.