Nobody Cares About Your Business (Until You Do This One Thing)

You might love your product, your logo, your brand story, your point of difference, your list of innovative features etc (and hey, they are cool)... You’ve poured your heart into your business. You know how good your product or service is. You’ve crafted it with care, experience, and passion.

But let’s rip off the neon band-aid and face the harsh truth:

Your customers don’t care.

Not in the way you think, anyway. They don’t wake up thinking about your service features, your background story, or your business awards. They don’t care about your origin story or your sweet new font combo.

They care about themselves—their struggles, their needs, their goals.

And if your marketing doesn’t speak to that, they’ll scroll right past it.

Let’s look at how to flip the script - because your marketing shouldn’t be about you.

People Buy Solutions, Not Specs

Think about the last time you bought something. You weren’t interested in the technical details of the product just for fun. You were looking to solve a problem:

• “I need something to help me sleep better.”

• “I don’t have time to cook.”

• “My business isn’t growing and I don’t know why.”

• “I want to lose weight fast.”

Your customers are the same. Whether you’re a florist, a finance coach, a personal trainer or a plumber—they’re not hiring you because you exist. They’re hiring you because they need help, they want results and you can get them—fast.

That means your marketing message shouldn’t be:

“We’ve been in business for 20 years and have award-winning tools.”

It should be:

“We help time-poor business owners get their finances sorted—without the overwhelm.”

Or let’s say you sell website design. Don’t say:

“Custom-built websites with responsive mobile integration.”

Say:

“Your dream website—done for you, stress-free, and ready to impress clients in their pyjamas at 11pm.”

So don’t just tell them what you do.

Show them and tell them what it does FOR THEM.

Because people don’t want a service—they want a solution.

Do the "So What?" Test

Every time you write a post, update your website, or create an ad, ask yourself:

So what?

If you're saying:

“Our new program includes six modules and a workbook.”

Ask yourself:

So what? What does that do for the client?

Maybe the real benefit is:

“Feel confident launching your business with our step-by-step program designed to take you from stuck to thriving.”

That’s the difference between listing features and actually connecting.

If it’s all “we offer this” and “we’re proud of that,” pump the brakes.

Make it punchy, personal, and PROBLEM-SOLVING.

Your messaging should make people say: “YES—that’s exactly what I need.”

Here’s a quick checklist to help keep your marketing messaging about THEM:

Flip features into benefits:

🚫 “Six coaching sessions included”

✅ “Walk away clear, confident & with a strategy that slaps.”

Know your audience’s top 3 pain points:

What keeps them up at night? What are they Googling?

Speak their language, not your industry speak:

Speak like a human, not a textbook or tech manual. Drop the jargon. Keep it clear and scroll-stopping.

Talk outcomes, not processes:

Don’t say what you do—say what they get. Clients want the result, not your workflow.

Use “you” more than “we”:

You’re not the hero of this movie—they are. You’re just the Mr. Miyagi of marketing. Check your last social post or website paragraph. If it’s all about “we,” try rephrasing to focus on “you.”

Lead with empathy:

Start your messaging by acknowledging their struggle or desire. Make them feel seen, not sold to.

Test your copy:

Show a friend who matches your audience. Ask: Would you read more? Does it feel like it’s talking to you? If it sounds stiff, snobby or salesy—scrap it.

This isn’t about downplaying what makes your business awesome. It’s about translating that awesomeness into value that matters to your customer.

Show your dream customers who they can become with your help.

Not how great you are. Not how fancy your package is. Not how long you’ve been hustling. It’s not about ego. It’s about empathy.

And that, my friend, is how you turn up the volume and get people to tune in.

Because at the end of the day, great marketing isn’t about shouting,

“Look how great we are!”

It’s about whispering,

“We see you. We get it. And we’ve got your back.”

Need a hand turning up the volume on your message?

If you’re reading this thinking, “Okay… I get it—but I have no idea how to actually do it,” you’re not alone. Nailing your messaging, understanding your audience, and building a strategy that actually works (without feeling like a total time-suck) is what I do best.

Let’s make sure your marketing is saying the right things to the right people.

Book a no-fluff, all-action Strategy Session with me and let’s sort it out together.