Your Instagram Posts Can Now Show Up on Google - & What That Means for Your Marketing

Hold onto your leg warmers, because the internet just served us a major marketing shake-up...

As of July 10, 2025, Instagram content from public professional and creator accounts can now appear in Google search results.

That’s right – your reels, carousels, and posts now have the chance to go beyond the ‘Gram and land in front of people who aren’t even following you… yet.

This is huge for small businesses who want to get seen without pouring their hard-earned dollars into paid ads.

Let’s break down what this means for your biz (and how to take full advantage without losing your mind or your mojo).

Wait... What Changed?

Google and Meta (aka Instagram’s parent company) are officially playing nice.

Now, when people search on Google, they might see public Instagram content in their search results – just like they would a blog post or a YouTube video.

BUT (and this is important): this only applies if you have a professional or creator account AND your content is public.

So if you’re a small biz with a private or personal account? Sorry, no SEO juice for you.

Why This Matters for Small Businesses

Before this update, your Insta posts were basically invisible to Google. People had to be on the app and already following you to see your content.

Now? Your Instagram is like a mini-website, working double duty:

• It builds your brand on social media

• And it can help you get discovered in search results, even by people who aren’t on Instagram.

Translation: your content has more chances to work for you – without lifting a finger (if it’s set up right).

What You Need To Do Now

Here’s your checklist to make sure you’re making the most of this Google x Insta collab:

1. Switch your account type: Go to Settings → Account → Switch to Professional or Creator (if you haven’t already)
   

2. Turn ON search engine visibility: Settings → Privacy → Searchability, then toggle ON “Allow public photos and videos to appear in search engine results”
   

3. Optimise your content: Think, how would your dream client search for you on Google? Start using:

   • Clear, keyword-rich captions (What do you do? Where are you based? Who do you help?)

   • Alt text on your images (helps with accessibility and search)

   • Descriptive text on carousels and Reels

   • Consistent branding that tells people exactly what you’re about

What NOT to Do

• Keep posting with one-word captions like “mood” or “vibes”

• Ignore your bio – that’s the headline of your mini-website!

• Skip alt text – it’s quick to add and boosts your visibility

Bonus Tip from Your Marketing DJ (That’s Me!)

Your Instagram is no longer just a social app.

It’s part of your search strategy now – like a synth solo in your digital mixtape.

So if your profile is a bit dusty, your posts are all over the place, or your captions sound like a diary entry from 1999… it’s time to give things a polish.

And that’s exactly what I help you do with my Kickstart My Heart Marketing Audits – a no-fluff, no-jargon once-over of your socials, website, and strategy that’ll get your business singing from the right stage.

Final Thoughts

This change is a game-changer for small businesses who want more visibility without paying for ads.

It rewards smart, strategic content – not just the loudest voice in the feed.

So go on, shout aloud. You’ve got a stage far bigger than Instagram now.

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Need help making sure your Insta is ready for the spotlight?

Book in a Kickstart My Heart audit and let’s make sure your content gets the attention it deserves – from Google and your dream clients.